duhamedia.com
We engineer the foundation.
Then we prove it works.
CRO and web design for Shopify brands that have traffic but aren't converting it.
Show us your site. We'll find the leak.The 15-Minute Shopify Conversion Leak Audit — no pitch, no pricing, no commitment.
The problem
Most Shopify brands have the same three problems.
01
Traffic not converting
Sessions go up. Revenue doesn't follow. Something is breaking after the click — and you don't know what.
~97%
of visitors leave without buying
02
Blind experimentation
Changes made on instinct. No baseline. No way to know what actually worked — or what made things worse.
0
tests documented before the change
03
Leaky sales funnels
Ad spend landing on pages that lose people at the same point every time. The leak never gets fixed.
Every month
the leak compounds
What is CRO?
More traffic isn't the answer.
Making the traffic you have work harder is.
Conversion Rate Optimisation is the practice of systematically improving what happens after someone lands on your site. Not guessing, not redesigning because it looks outdated — testing specific changes against real user behaviour, measuring the outcome, and only shipping what works.
For a Shopify brand doing $500K a year, lifting conversion from 2% to 2.5% — a 25% relative improvement — is roughly $125,000 in additional annual revenue. From traffic you're already paying for.
+25%
Relative CVR lift on a $500K Shopify store ≈ $125K in additional annual revenue — from traffic you're already paying for.
How we work
Most agencies work in a black box.
We don't.
01
Audit
Shopify Analytics, GA4, Clarity heatmaps, and session recordings surface exactly where visitors drop off — before anything changes.
02
Build
UX and copy redesigned around conversion architecture. Every decision tied to a finding from the audit.
03
Optimise
Fixes deployed against real behavioural data, with before/after measurement on every change. Class A clients also run structured A/B tests via GrowthBook once traffic supports significance (25,000+ monthly sessions).
04
Report
Monthly performance reports against baseline, plus a live client dashboard with the full change log and the rationale behind every update.
Every change documented. Every test has a rationale. Every result measured.
Client dashboard
One dashboard. Every metric. Every change. Always live.
Most agencies send a monthly PDF. We built a portal you can check any time — real-time CVR, a full change log, every monthly report, and your audit findings, all in one place.
dashboard.duhamedia.com
● LIVE
CVR
3.42%
+0.81
RPV
$2.17
+$0.42
AOV
$63.50
flat
Core principle
“Every change has a rationale. Every test has a record. You always know what's happening and why.”
Services
Three ways to work together.
Class A
Growth Intensive
Connect your paid spend to what actually happens on-site.
Who it's for
You're spending on paid ads, doing 25,000+ monthly sessions, and your campaigns aren't connected to conversion data. Your media buyer and your site operate in separate silos.
What happens
A 12-week intensive covering a full marketing audit, UTM taxonomy rebuild, site CRO overhaul, and a campaign playbook your team can run independently. From week 13, a retainer runs the system and operates GrowthBook A/B tests against your traffic.
The outcome
Every ad dollar traceable to on-site behaviour. A documented system that works whether or not we're involved.
See full scope →Class B
Most commonCRO Core
Continuous heuristic CRO against a documented baseline.
Who it's for
You have traffic — 10,000+ monthly sessions — but conversion rate is flat or unknown. You want to know what's actually stopping people from buying.
What happens
Monthly heuristic CRO fixes from Shopify Analytics, Clarity, and GA4 data. A 90-day rolling roadmap updated each month. Monthly strategy call. Every fix documented before it ships, every result recorded against baseline. Backed by the Conversion Guarantee.
The outcome
A compounding CVR improvement — measured against your baseline every single month.
See full scope →Class C
Foundation
Build the right foundation before you optimise.
Who it's for
Your site doesn't reflect the quality of your product. No CMS, no analytics, no conversion architecture — just a site that exists.
What happens
A full redesign built with CRO in mind from day one. Clarity and GA4 installed at launch so behavioural data starts collecting immediately. CMS and CRM connected so your team can operate independently after handoff.
The outcome
A conversion-ready site your team controls — and a data baseline ready for Class B.
See full scope →The stack
Six tools. One measurement discipline.
Shopify Analytics
Revenue truth
GA4
Traffic + funnel
Microsoft Clarity
Behaviour + recordings
GrowthBook
A/B testing (Class A)
Duha Client Dashboard
Live reporting
n8n
Data orchestration
Guarantee
We back the work.
Applies to Class B — CRO Core engagements.
The Duha Media Conversion Guarantee
“If your conversion rate does not measurably improve within 90 days of the first deployed fix — measured against the 60-day baseline captured before that fix went live — we keep working at no additional cost for up to 90 more days, until it does. You will always be able to see exactly what we changed, what moved, and what did not. The answer is always in the data, not in our word.”
Eligibility
Minimum 10,000 monthly sessions to your store
GA4, Clarity, and Shopify Analytics installed before the engagement starts
Fixes approved within 7 business days of delivery each cycle
Traffic remains within ±25% of the engagement-start baseline
No client-side UX changes to pages in scope without coordination
The guarantee is credible because the methodology is documented. Every decision is logged, every test recorded, every result measured against baseline. An agency operating in a black box cannot offer this. We can.
Results
What we measure. What we produce.
Primary metrics
CVR
Primary goal — benchmarked before anything changes.
Revenue per session
What every visit is actually worth.
AOV
Average order value — tracked alongside CVR.
Diagnostic metrics
Funnel drop-off
Where in the path users leave before checkout.
Form abandonment
Last drop-off point before the sale.
Mobile vs desktop CVR
Most paid traffic is mobile. Tracked separately.
Scroll depth
Where users disengage before reaching the CTA.
CTR
CTA visibility and copy effectiveness.
Core Web Vitals
Speed and stability directly affect conversion.
Recent engagements
Coming soon
Case studies in progress.
Results from current engagements will be documented and published here once verified. Enter your email to be notified when the first case study goes live.
Free offer
15-Minute Shopify Conversion Leak Audit
Submit your store URL. We'll review your highest-traffic landing page, identify the one or two conversion leaks costing you the most revenue, and specify one concrete fix to test first - delivered as a Loom walkthrough or a PDF one-pager. No pitch. No pricing. No commitment.
Delivered within 2 business days. Time investment for you: zero.